Site header photo of dog looking at a Super Ruff dog toy.

A Totally New Kind Of Dog Toy

Buy Now

Introducing the GroovyToob

buy now
Gif image showing mechanism of Sqeal dog toy. Captions: motion sensor, battery, speaker

Our toys are motion-activated and respond to all types of motion. Boops, bops, nudges, and drops. A new play experience for your pup.

Toy features:

Frequency icon image.

5x more squeaks

Easier to squeak and more fun. Tossing, shaking, dropping—even just wags and wiggles—get a squeak!

Dog with big brain icon image.

Interesting squeaks

Our Squeakersonic™ sounds are based on testing what dogs like. Our sounds are more interesting than traditional squeakers because they use real animal sounds!

Strength icon image.

Tough Stuff

✔️ Unpuncturable squeaker

✔️ Natural rubber version

Collage of dogs with Super Ruff dog toys.

Dogs Love Our Toys

See pups react to meeting the GroovyToob and Sqeal! (Spoiler alert: it's adorable)

Watch Dogs React

Buy 2 toys, get 1 free!

Use code FREETOY at checkout.

What customers say:

🤫 Thoughtful design.

"I love how the Sqeal is quiet. It's not annoying like typical squeaker toys. My girl loves this thing."

⛑️ Safe.

"I was concerned about a battery in a dog toy, but the protective casing that holds the battery is impenetrable, very well made."

Check out more reviews here!

More features:

Target icon image.

Holds attention

When a dog gets tired of a typical toy the fun is over. But when they drop the Sqeal, it sasses back and the play starts again.

3 rodents icon image.

9 animal sounds

Multiple rodent sounds stimulate your dog's instincts.

Shushing emoji image.

Quiet

Natural animal sounds are quiet. Our toys are safer for sensitive dog hearing, and less annoying to humans.

Need to reach us?

contact@superruff.com

815 E Street, 1629, San Diego, CA 92112