Based on 329 reviews
Pup loved

My older doberman ignored it and I gave it to my nieces 2 young goldendoodles who adore it

Big Sqeal

Puppy loves her big sqeal!!

Great toy

Our new rescue pup was destroying all her toys but this one keeps her busy and engaged for ages. The first time I gave it to her was in the car to keep her busy and she played with it for over an hour. We play fetch with it indoors to keep her active on cold winter days.


This was my first time to order from Super Ruff, so I didn't really know what to expect. When the Sqeal arrived, Sadie (our dog) went crazy! SHE could hear the sounds, but my husband couldn't. I can hear SOME of them, but who cares! She loves this thing. She calls it her "shark" although it's a seal. She takes it to her private office (spare bedroom) for "just the 2 of us" time. Thanks, Super Ruff!!

My puppy tumbler

My dog loves this. I may have to get a 2nd one for my other dog.

Great toy.

My 2 dogs love them!

Our Havanese loves it!

Entertained for an hour or two at a time. This toy has held up surprisingly well to our little chewer. Normally he'd have mangled it by now! We'd absolutely recommend it!

Groovytoob is great!!

My two Border Collies love the Groovytoobs! They have not destroyed them after one week of heavy play and chewing!! Love this product!

Basil LOVES it!

Basil goes crazy over his Groovy Toob. He's already a retrieve and toss loving dog. He'll fetch and bring the Groovy Toob back to us till he's so tired he's about to drop from exhaustion. This is his new FAVORITE TOY. I bought THREE just in case anything happens to this one so he doesn't have to be without it.

Great toy

My pup loves this toy and carries it everywhere. Very happy with purchase.


Both dogs love this fun toy. They are absolutely sure something lives inside and gleefully attack the squeaky, chirpy sounds!

Finicky and Easily Bored Akita gives 👍👍

The groovy toob doesn't have that strong rubber smell that some rubber chew toys have, so my dog did not turn his nose up at it. It keeps him entertained and the noises keep him engaged while not disturbing everyone else in our small living space. I do keep an eye on him to make sure that he doesnt gnaw on it with his back teeth (like the warning email that came after purchase) , that's how he decontructs his toys.

My dog loves it!

It definitely makes sounds that are intriguing to my Schipperke. He plays with it much more than any normal toy.

I can hear the sounds, but they are very quiet to me.

Groovy Tooby

My dog really liked it but I think the sound is not loud enough for him so he got bored too easy.

Astounded at how much they love it

Great quality! Perfect size. I have a 9 month old English bull dog and a 14 month old Pitbull. They are heavy chewers. I bought 2. It is impossible to find toys that they don’t get bored of in a few minutes. They love this thing. The science behind the sounds totally works. I engage it when they are outside and they come running. They go for this tube more than any other toy. I gave it to them a day ago so I am interested to see how long it lasts. But so far it is a hit!

It's Awesome!

Our dog can destroy ANY toy. Her goal in life is to remove any squeaker from any toy. But the Groovy Toon fascinates her and we are thankful for the barely audible sounds. Supervised, she will play with it for 1/2 hour and then we take it away, not pushing our luck. This is a great toy and interests our dog. The followup emails are helpful in teaching owners too. Highly recommend this toy!

This is the *third* one I've bought! (So far ...)

Our dog loved it at first bounce. Then we dogsat, and the golden retriever loved it. So we sent her home with it. Each time we visit, she dances out to show it to us. Then I ordered a replacement for our guy. He started playing even before we got the packaging off. So when a good friend got a new puppy, we knew what puppy gift to get.
This toy is the most popular one of any in our 30 years of dogs!

Lola’s new toy

Lola absolutely loves the Groovy Toob.

Very Interesting!

We love the concept! Walter pup loves the rubber and the sounds that come out! It's SO interactive that we have to take it away after about ten minutes, though, because it makes our dog anxious after awhile. He absolutely loves it every time we pull it out, though! I'd be interested in one that you can "turn off" if need be. The volume level and the sounds it makes are really cool and peaceful to all of us, though! Would definitely buy again.

So far so good

My Scottish Terrier usually de squeaks a toy very quickly. It is still working.

For the dog who has everything!

Buy this. Its not your average rubber toy, it's better! Seems to be durable and my dog, who isn't typically fond of rubber toys, loves it! He's gone back to it in his toy box multiple times, so it's a hit. I think the unique sounds it makes have a lot to do with that. It's fun without being annoying like a lot of "squeaky" toys are. My cat came running when she heard it! My only suggestion would be to make a longer version for 100+ lb. dogs like mine.

Adorable and engaging toy

My dogs love the softer Squeal toy—however they are as advertised for “gentle chewers”. My border collie loved the toy but destroyed it in a matter of days with her enthusiasm for it. I also ordered the more durable toy which she also loves and it is holding up very well.

Cool toy!

The noises this toy makes are very realistic. My dog was convinced a squirrel was hiding inside the toy. That has kept him interested and occupied for great lengths of time:)

GroovyToob (for medium chewers)

Cool toy that our dog loves

Our six month old Lakeland Terrier is very intrigued by the sounds and loves the texture of the GroovyToob.